top of page


Throughout my career I have been fortunate to have worked in house with a variety of organizations, from highly entrepreneurial environments such as Hourglass, Frederic Fekkai & rms beauty to the more classic structures of Becca Cosmetics and CHANEL. In 2004 I realized the winning spirit and innovation that Los Angeles brands had to offer and launched a consultancy that worked with some of some of the best in the business, including NYX Cosmetics, COOLA Sun care and Anastasia Beverly Hills.


I’ve cold called retailers, opened doors, created order systems, recruited and managed field teams, negotiated influencer contracts, written brand copy, directed brand videos - anything it’s taken to build a brand. From a landscape where department stores dominated and magazines were our media to a culture of specialty retail, e-commerce, influencers, AI personalization and community I have seen the seismic shifts of our industry first hand. Throughout this sea of change, key brand tenants - branding, commerce, operations and relationships - need to be stronger than ever. I am passionate about guiding brands to leverage their strengths and identify opportunities to maximize their future and look forward to connecting.

Ask Me How Anchor

Managed a $100M+ wholesale business

In North America, from company operations to retailer relationships through consumer facing content

Added $40M in retail sales at Sephora

Increased brand footprint by driving retail sales to outpace productivity targets and double shelf space across network

Scaled a color brand by building key retail distribution

Launched Sephora, Nordstrom, and HOLT RENFREW while redefining independent partner distribution strategy to rapidly drive retail and repeat visits for indie color brand

Multiple Sell-Outs
on QVC

Pitched, negotiated and managed a color brands debut on QVC that resulted in a sell out on first hour-long show

Launched Brand
on Amazon

Launched and navigated retail support planning for top brand

on Amazon

Facilitated a
multi-million dollar launch at ULTA

Facilitated a multi-million dollar brand launch at ULTA, including window, table and digital placements 

Prime for

Prepped multiple brands for cash infusion through strategic process and financial planning married with fine-tuned tactical execution

Beat the

Co-launched a successful product distribution company at the height of the recession 

Developed a National Field Certification Program

Developed comprehensive field certification program for holistic skin care brand 

Was tapped to start a
new division

Created  a new division focused on brand development, retail placement and growth for brand incubation firm 

Earned "Best of Brand Education" Award

Created and rolled out content to be voted "Best Brand Education" by Sephora store teams

Sold Air

This was fun! 

Ask me how I did it!



bottom of page